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Press releases have been one of the most powerful forms of marketing and advertising available on the planet! The value of the exposure and recognition that a tv blurb, newspaper or magazine write-up, editorial or product feature can have is often times enough publicity to launch small companies into multi-million dollar businesses and transform mid-to-large size companies into the billions!!!

Don't underestimate the value of press and publicity! The golden rule is… "If you get press attention, you WILL GET ORDERS!"

Publicity is the most cost-effective marketing tool there is and it's the only part of a marketing strategy that builds credibility. Many industries have innovative up-start companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity.

PR VS Advertising – PR Builds Credibility and Wins Hands Down!

Advertising controls the message while PR does not, and because of this, PR creates credibility. Many times readers see an ad and they know that what they are reading is just overblown hype. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically, a well-written press release.

Press Releases Can Go the Distance

A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.

The Bottom Line

Credibility is the one thing that can win the customer's heart and pocketbook at the same time and nothing builds more credibility than a well-written press release that gets picked up by the media.

Enhance your product/service visibility, create branding and increase traffic to your Web site with a press release of newsworthy information. Publicity is the most cost-effective marketing tool there is and it's the only part of a marketing strategy that builds credibility. With the Internet and the World Wide Web being a feeding frenzy for the press, PRW makes press release distribution easy.

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