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FAQ
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  1. What is a web site?
  2. What is a domain name?
  3. Why do I need a web site?
  4. How does a web site work?
  5. What is E-Commerce?
  6. What are WWW, hypertext and hypermedia?
  7. What is a URL?
  8. How can I provide information to the web?
  9. Can I catch a virus by looking at a web page?
  10. What are the most important search engines to submit to?
  11. I've heard that I can pay for my site to be listed on several directories and engines. Is this true and is this something with which you can help?
  12. Some companies claim that they submit to hundreds of search engine, is that possible?
  13. Can I submit my own Web site myself?
  14. Why do I need search engine optimization, isn't submitting it enough?
  15. Why are search engine rankings critical to the online business?
  16. Can you guarantee that my site will be listed "first" on all the major search engines?
  17. How often do we receive a report?
  18. Will your search engine registration and optimization services obtain a high listing for me in all the major search engines by this time next week?
  19. How long does it take to see results?
  20. Our site is built in Flash, can it still be promoted?
  21. Will the optimized pages look like my Web site?
  22. What if I do not have an email list to start a campaign?
  23. Are there any statistics that support the idea that having my site listed on the first two pages of the major search engines and directories will create new business for me?
  24. Why use INTERNILE? Can't we introduce our own marketing campaign?
  25. How can you increase my site's link popularity?
  26. What is the difference between a dynamic and a static site?
  27. What happens when a domain expires?
  28. Once an expired domain has been renewed, how long does it take for the services to begin working again?

ANSWERS

Q:What is a web site?
A: A web site is the front end of your operation; it is what your visitors and potential customers will see. A web site is usually designed to cater to your expected traffic types and create the largest visitor to customer ratio possible. Much like a tradeshow, situated amongst a variety of companies and competitors, you want to stand out and get the most traffic to your booth. Think of the Internet as the world's biggest tradeshow, and your web site is your booth.

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Q:What is a domain name?
A: A domain name marks your place on the web. Much like a telephone number, people find and contact you using your domain name. The most common domain names end in .com, .net, and .org (such as lfchosting.com); however, there are numerous other suffixes available. Your domain name can also be used for your e-mail address making it easier to remember.

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Q:Why do I need a web site?
A: The need for a web site has evolved over the last five years from almost non-existent, to an absolute necessity for any business. Unlike the traditional local retailer, with a web site you're able to do business without time or location restrictions. Web sites, besides selling products, are also useful for making public announcements, providing support to your customers, receiving feedback from your visitors, and much more.

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Q:How does a web site work?
A: A web site consists of a number of files, including text, graphics, and scripts, which all work together to give you the desired look, feel, and functionality. These files are then stored on a computer connected to the Internet (referred to as a Web Server) so other people may view them. Your domain name (explained above) points to this computer storing your files so your potential customers can simply type in your domain name, and the Internet will locate the computer with your web site and display it. The computer storing your information must be extremely powerful and have a number of high end software applications installed to process and respond to visitor requests accordingly. In addition, an exceptionally fast connection to the Internet is needed to process the visitor requests in a timely manner. Most people and businesses do not have the resources to run a web server, that's where web hosting comes in.

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Q:What is E-Commerce?
A: E-commerce is the act of selling a product or service over the Internet. An e-commerce website can be as small as one web page with a phone number, or as large as a comprehensive online shopping center with thousands of products.
Each website has its own set of requirements to become e-commerce ready. Decisions range from number of products to the setup of automatic credit card processing. To best accommodate this vast variety of requirements, we recommend visiting the web design and e-commerce section of our website or call one of our professionals for a free consultation.

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Q:What are WWW, hypertext and hypermedia?
A: WWW stands for "World Wide Web." The WWW project, started by Tim Berners-Lee while at CERN (the European Laboratory for Particle Physics), seeks to build a "distributed hypermedia system." In practice, the web is a vast collection of interconnected documents, spanning the world. Tim Berners-Lee continues his pioneering work with the W3 Consortium at MIT.
The advantage of hypertext is that in a hypertext document, if you want more information about a particular subject mentioned, you can usually "just click on it" to read further detail. In fact, documents can be and often are linked to other documents by completely different authors -- much like footnoting, but you can get the referenced document instantly!
To access the web, you run a browser program. The browser reads documents, and can fetch documents from other sources. Information providers set up hypermedia servers which browsers can get documents from.
The browsers can, in addition, access files by FTP, NNTP (the Internet news protocol), gopher and an ever-increasing range of other methods. On top of these, if the server has search capabilities, the browsers will permit searches of documents and databases.
The documents that the browsers display are hypertext documents. Hypertext is text with pointers to other text. The browsers let you deal with the pointers in a transparent way -- select the pointer, and you are presented with the text that is pointed to.

Hypermedia is a superset of hypertext -- it is any medium with pointers to other media. This means that browsers might not display a text file, but might display images or sound or animations.

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Q:What is a URL?
A: URL stands for "Uniform Resource Locator". It is a draft standard for specifying an object on the Internet, such as a file or newsgroup.
URLs look like this: (file: and ftp: URLs are synonymous.)
file://wuarchive.wustl.edu/mirrors/msdos/graphics/gifkit.zip
ftp://wuarchive.wustl.edu/mirrors
http://www.w3.org:80/default.html
news:alt.hypertext
telnet://dra.com

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Q:How can I provide information to the web?
A: Information providers run programs that the browsers can obtain hypertext from. These programs can either be WWW servers that understand the HyperText Transfer Protocol HTTP (best if you are creating your information database from scratch), "gateway" programs that convert an existing information format to hypertext, or a non-HTTP server that WWW browsers can access -- anonymous FTP or gopher.

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Q:Can I catch a virus by looking at a web page?
A: No. Your computer can, of course, catch a virus if you download an executable program from an untrustworthy site and then, of your own free will, double-click on it in your file manager (or Mac desktop, or...). This is the same risk you run when downloading programs from bulletin board systems or via anonymous FTP.
Viewing images, filling out forms and so on is harmless. So, most likely, is downloading a program from a respectable source with a reputation to protect.

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Q:What are the most important search engines to submit to?
A: There are about 16 major search engines that are really worth submitting to. These top search engines will bring in 99% of the search engine traffic to your site: Altavista, AOL, Alltheweb, Excite, DirectHit, Google, Lycos, iWON, Inktomi, hotbot, Looksmart, Netscape, MSN, Overture, Open directory and Yahoo.

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Q:I've heard that I can pay for my site to be listed on several directories and engines. Is this true and is this something with which you can help?
A: This is true, but only for certain directories and engines and the extent to which it guarantees you a particular placement is limited. It can be used on several engines to get a quicker listing, but if your submission is done improperly, the placement and listing can be in the wrong category, be rejected altogether with no refund or have other issues. For firms purchasing our packages, we will consult with you and assist with paid listings in any engine or directory.

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Q:Some companies claim that they submit to hundreds of search engine, is that possible?
A: No. There are only about 16 major search engines from which all other minor search engines get their results. So being listed in those major search engines is all what your Web site needs.

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Q:Can I submit my own Web site myself?
A: Yes you can, but the result will generally be inefficient, as your Web site's might be improperly placed, rejected or even penalized if you do not follow the search engine's rules.

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Q:Why do I need search engine optimization, isn't submitting it enough?
A: When your site is properly submitted to search engines, it will be listed, but not in the top results. Your target traffic might never find you if your Web site is buried in the last pages of the search result.

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Q:Why do I need search engine optimization, isn't submitting it enough?
A: When your site is properly submitted to search engines, it will be listed, but not in the top results. Your target traffic might never find you if your Web site is buried in the last pages of the search result.

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Q:Why are search engine rankings critical to the online business?
A: With last estimated figures stating that 92% of Internet users firstly query the search engines to retrieve web sites that contain the product or service that they require, they drive highly targeted traffic to your site for very little cost. If your Web site, though, is not in the top rankings, your target audience will not find you.
Many of your competitors will be in the search engines enjoying sales that could have been yours.

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Q:Can you guarantee that my site will be listed "first" on all the major search engines?
A: No, and again you should be highly suspicious of any person or firm making this type of a claim. No one can guarantee a specific placement on any search engine for a given set of keywords and any reputable Search Engine Optimization firm will tell you this. What we can do is use the best methodologies available to get your site listed as prominently as possible in the major search engines for the keywords you wish to highlight.

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Q:How often do we receive a report?
A: After the initial site profile is set-up and, bearing in mind that some of the search engines/directories take from 3 - 6 months to index a site, you will receive a report after the site set-up.

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Q:Will your search engine registration and optimization services obtain a high listing for me in all the major search engines by this time next week?
A: No, and you should be highly suspicious of any person or firm making such a claim. Most experts in this field agree that it requires 3-6 months for the maximum placement benefits to be seen from a good Search Engine Optimization and Placement provider. You will likely see your site listed high in some engines in about two months, but some engines and directories take much longer than that.

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Q:How long does it take to see results?
A: Generally, we start to see results around the third month, sometimes sooner. By the sixth month most search engines should have picked up your new pages.

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Q:Our site is built in Flash, can it still be promoted?
A: Yes. As our pages are static html pages, our service is exceptional value to owners of Flash developed sites and framed sites. These sites have a particularly hard time achieving any form of ranking in the majority of search engines.
Please note: Sites built in frames and flash sites may not enjoy as much success as a site built in normal html pages. This is beyond our control, as they are not recognized by all of the search engines at this time. We will offer you advice to help you improve your overall success with these types of site design.

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Q:Will the optimized pages look like my Web site?
A: Yes, they will be developed as closely as possible to your current design. Flash sites and framed sites will need a template developed and will possibly differ, but we will endeavor to use the same color scheme, font faces and other similar points to create an overall consistent design.
You are welcome to supply us with a template from your designer if you wish. We will discuss these requirements with you.

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Q:What if I do not have an email list to start a campaign?
A: INTERNILE can help you begin building one immediately. First, just putting the opt-in page on your Web site will start your list. We have complete marketing services to get you going.

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Q:Are there any statistics that support the idea that having my site listed on the first two pages of the major search engines and directories will create new business for me?
A: Yes, depending on your business and what its target market is, being listed on the top results of search engines will likely make a significant difference in sales for your firm.
Even for those B2B firms that generate most of their new business via word of mouth or traditional (non-web) advertising methods, we have found that a good listing on the search engines will probably result in approximately one or two additional sales per month on big ticket products and services.

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Q:Why use INTERNILE? Can't we introduce our own marketing campaign?
A: INTERNILE has realized that most in-house efforts result in wrong placement or low search engine ranking for Web sites, and the results are generally inefficient. Some efforts could even be classified as spamming and risk having your domain banned.
Every search engine has its own set of rules that have to be followed strictly, we consistently monitor search engine and directory trends, thereby gaining a significant edge on their ever-changing criteria. We always know what can and can't be done safely.

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Q:How can you increase my site's link popularity?
A: Strategic Link Placement - INTERNILE will identify and evaluate relevant Web sites for listing your company's products or services, including additional search engines and directories appropriate for your industries and target markets. Many search engines consider the number of links to a site when determining ranking, meaning the more pointers to your site, the better your chances of achieving high search engine positioning.

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Q:What is the difference between a dynamic and a static site?
A: in computer terminology, dynamic usually means capable of action and/or change, while static means fixed. Both terms can be applied to a number of different types of things, such as programming languages, Web pages, and application programs.
When a Web page is requested, the server where the page is stored returns the HTML document to the user's computer and the browser displays it. On a static Web page, this is all that happens. The user may interact with the document through clicking available links, or a small program (an applet) may be activated, but the document has no capacity to return information that is not pre-formatted. On a dynamic Web page, the user can make requests (often through a form) for data contained in a database on the server that will be assembled on the fly according to what is requested

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Q:What happens when a domain expires?
A: Expired domains will be held at OpenSRS for a grace period defined by the registry.

For .com, .net, .org, .info, .biz, .us, .name, and .cc the grace period is 40 days.
For .ca it is 30 days.
For .tv it is 55 days.
For .cn it 10 days.
uk domains are held until the 25th day of the month after they expire.
During this period all associated services will cease working until the name is renewed (if and when this happens). As well, name server/DNS changes will not be possible.
If a renewal is not made by the end of the grace period the domains will sent to the registry for deletion and returned to the available pool. Deletion at the registry level can take 1 to 5 days.
Please note, .com and .net registrations will enter into a new "Redemption Period" state and will be held at VeriSign (the .com & .net registry) for an additional 30 days. During the Redemption Period it is still possible to recover the domain name and have it renewed.

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Q:Once an expired domain has been renewed, how long does it take for the services to begin working again?
A: Assuming that the domain DNS and hosts are still in place, the domain will begin working within 48 hours of its renewal. We put the domain back into the root immediately, the delay is caused by propagation out from the root.

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